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Through a new partnership with Top Level Design and their registrar, Porkbun, IDSA is able to offer the industrial design community discounts on .design domain names with a premium offer for its members.

.design offers an innovative, brandable and meaningful competitive advantage. Unlike .com, .org or .net, the recently added .design is the only top-level domain that explicitly identifies designers. Your web and email addresses can be as unique and creative as the products you design. Imagine the power of YOURNAME.design.

As an IDSA member, you’ll get your first year of domain registration and email free at IDSA.design, and 40% off annual domain renewal and hosted email as long as you’re an active member of IDSA!

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“DALE Design is true to its Spanish name – encouraging us to go ahead and bring it on!” Says Eli Saar, partner at DALE Design. The company is three partner studio, two industrial designers and an architect. They combine architectural, interior and product design to create novel spaces, installations and products. The team adopted .design after “trying dozens of domain names (not to say weird combinations), a programmer friend from Argentina told us about the .design and it took us less than a min. to approve.”

“For us .design is the best option, using a domain which is our company name tells the whole story.”



Smartshape.design was founded in 1989 and has since grown from a one-man operation into an international industrial design studio. Headquartered in Cleveland, OH, the studio is working on electric vehicle charging stations and wearable health technologies. Smart Shape made their switch to .design over a year ago because “It was just a better fit, our name is Smart Shape Design and it (.design) better explains what we do and what we are.”

“One of my colleagues saw that .design coming out and we joined on right away. A couple weeks later we were smartshape.design.”



Michael Boylan is an associate professor at Parsons School of Design as well as an Design Director at Raison Pure International. He is currently using MikeB.design as a website for his portfolio. It used to be mikebdesign.net. He switched over because “The [.design] domain provides a pretext for the content on the page.”

“My previous url was .net, and .design seems tailor made for me. My handle on various platforms is mikebdesign, so it was natural to get mikeb.design”


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